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SILK Laser Clinics


Copy refresh to the entire website with a science-first yet fun and friendly personality, around 60 pages of content.

Case Study

Website Copywriting Refresh

Working with one of South Australia’s most successful companies listed on the ASX, while learning about all things laser, skin and injectables – Lexicon was thrilled to smooth, sculpt and inject new life into the copy of this brilliant, nationally-recognised and lucrative business.

Cooperating and collaborating with SILK’s in-house marketing team, we were tasked to consolidate and condense the existing copy by extracting SILK’s core messaging, and injecting it with a friendly, converting voice – while keeping terminology of their plethora of treatments and services in mind.

Silky smooth copy has been integral in presenting a new-and-improved, user-friendly tone of voice, boosting SEO and maintaining its position as Australia’s favourite laser, skin, injectables and body clinic.

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